It's now the third week into A2 Media Studies and some decisions are still to be made!
At the moment I am still working with the same people as I did in AS; Callum, Oli, and Jem. However this is not 100% certain, due to 'creative differences'.
I think its crucial for all members of the group to love the song we want to use for the music video.
At the moment it seems we are using "All of the day and all of the night" by 'The Kinks'.
I really love this song, along with Callum in the group! Reasons for this is that this song has a lot of potential to make a successful music video. One reason for this would be that this song does not have an existing music video because of the time period in the 1960's. Therefore this means that there is no music video made by 'The Kinks' to compare to the music video made by me and the group. Even more so, it means that I or members of the group will have no influence from a music video that does not exist as in the 1960's music videos were not as demanding as they are in 2013 (now a necessity). This means we will have free rain of our interpretation of the song, therefore our ideas will be fresh and original.
Callum and I especially love this song because it is a very famous (possibly the most famous song) from the band 'The Kinks' and with their being no music video, we can put our own interpretation and modern twist on the music video we will create. Also with what the brief demands it allows us to have a lot to talk about within research but to also be very creative when it comes to the digi pack (CD insert), CD front and back cover and also the magazine advertisement. This song will allow us to create a theme throughout of old and vintage juxtaposed with modern twists.
‘Pop
performer and Pop star is not the same thing’
Richard Dyer's star theory suggest that a 'pop performer' is an artist/band who is simply know for their musical talent and no other reason. However a 'pop star' is also known for their music but even more for other factors which influence their career which promote their music, (they have a persona/ identity that does not restrict solely to their music). Its important to consider that promotional factors are purposely done by the star's management/record label and not by the star themselves. However a true 'pop star' has a lasting significance, appealing to a wide audience over a
long period of time, and not be forgotten by their number 1 fans a few years down the line.
Miley Cyrus is a recent example of no longer wanting to be a 'pop performer' but a 'pop star'.
Negative press has been extremely popular with Miley Cyrus recently. This negative press has been constructed through what Richard Dyer proposes. Miley's record label (possibly from her influence) are beginning to get the message across that she is no longer a Disney Channel star but a woman. This main message is that she is now targeting her music at a very different audience and not just females.
Richard Dyer proposes their are 4 stages to follow in order to create a'popstar':
Stars as constructions: This suggests that a 'pop star' is an image and is no longer the real/true person. The image's constructed in advertisements and magazines are not a true reflection of the star.
Industry and Audience:The star's are created to serve a purpose to the music industry. The manufacturing process is filtered in order to reach the demands on what the record label think fans will respond to in order to buy records. Furthermore this suggests that record labels shape and nurture their stars.
Ideology and Culture:Stars will always promote a certain ideology. A star may star a fashion trend with fans copying, never mind how outrageous it may be. For example Lady Gaga 's infamous meat dress maybe not a trend fans would follow but its outrageousness attracted a lot of publicity where her record label may have encouraged her behave in more of an outrageous and dysfunctional way in order to stay in the limelight. Richard Dyer would suggest that we has fans seem to have an insatiable appetite for information about them. This links to stars benefiting from cultural discourse, (Twitter and Facebook, etc.) as the more follower's or more subscribers the star has represents the star power.
Character and Personality:A star always begins as a 'real human'. The star transformation is based upon that person. Its important to keep some of the 'real person' because the star needs to capture and establish their character and personality through songs.
Michael Jackson is a prime example of Richard Dyer's star theory and how is stardom changed him completely. For example, one obvious/ drastic change would be the colour of his skin. Furthermore the amount of plastic surgery! Michael Jackson was a completely changed man towards the end of his musical career, even unrecognisable in comparison to how he looked and acted at the very beginning. Michael Jackson applies to this theory in almost every way, even though some moments in his career were very controversial he was still being talked about, he set fashion trends and dancing trend but most of all he is still famous now, even after his death.
Overall Richard Dyer would suggest that a pop star's persona, therefore, as depicted in terms of character and personality, is a fragile thing which needs constant nurturing, and is the product of constant discourse between the star and his or her audience.
Callum and I especially love this song because it is a very famous (possibly the most famous song) from the band 'The Kinks' and with their being no music video, we can put our own interpretation and modern twist on the music video we will create. Also with what the brief demands it allows us to have a lot to talk about within research but to also be very creative when it comes to the digi pack (CD insert), CD front and back cover and also the magazine advertisement. This song will allow us to create a theme throughout of old and vintage juxtaposed with modern twists.
