Website Progress

This is the 'Enter Site' page of our website which is pretty much complete. Alternative pages are currently in the process of being completed. We are using http://editor.wix.com to create our website which we previously used at AS level when creating a website for the thriller.

Filming Photos

 

Shooting Schedule

Risk Assessement

Editing Issues - General Information Update

As previously mentioned on my previous 'Editing Issues' blog post, I stated that in an attempt to edit our footage using 'Adobe Premier Pro' we were going to transfer the footage from 'Windows Movie Maker' into a full video format and then try uploading that onto Adobe; with the hopes that Windows will have self-corrected our footage from being corrupt. This has proven successful and we are now able to edit using the more advanced Adobe editing software again.

Due to us having no other choice but to upload our entire footage onto 'Adobe Premier Pro', as a whole video format, we then incurred the process of cutting the video down into the individual shots needed to begin editing each shot in sync with the music. Once this was completed, we then had issues trying to shorten our jump cuts down, to be in time with the instrumental guitar beats at the beginning of the song. We eventually overcome this problem by slowing the footage, along with slowing down the song both by 60%, to therefore cut each jump cut precisely in time to the instrumental.

The stage we're currently at, is waiting for the next available day to complete our filming. This is proving difficult as we need to film on a day that everyone is free and the weather needs to be remotely the same as our first successful day filming... The weather hasn't been entirely on our side this last couple of weeks, which of course has put us further behind. We hope to complete our filming over the half term break, when we have more time available.

Callum, Georgia, Oli & Jem.

Audience Feedback

We showed a draft of our music video so far to our target audience in order to gain valuable feedback. Furthermore the target audience could pick out strengths and weaknesses of the draft on what needs improving and what we are doing well (what they like).

Areas of Success:

- Good attention to the pace/tempo of the music in the cuts at the very beginning (editing techniques).

- Good choice of location and proxemics due to the idea wanting to represent a 1960's era but with a modern twist, (represented in the mise-en-scene).

- Good range of camera shots/angles.

- Extremely enjoyable so far.

 

Areas of Improvement:

- Ensure the song is in the highest quality of recording.

- Some footage is slightly over exposed which needs to be edited by adjusting the brightness.

- Continue to build on the narrative which plays to the actors' strengths.

 

Consideration of comments:

As a group we will take on all the comments that our target audience have given us. We are aware of the amount of editing that needs to be done, especially adjusting the lighting in a few of the shots. The audience feedback has been extremely beneficial because as a group we now know what we are doing right and what needs improving in order to gain marks for achieving level 4.

Textual Analysis - Single Cover (The Kinks)

Typography:

The font incorporated within the album cover which is a reoccurring feature of what The Kinks did throughout the peek of their career. Its important to take into consideration the context of when they produced their album covers, (1960 - onwards). Today a bands logo is standardised in order for it to be recognisable and iconic, however I find it significant that The Kinks regularly changed their logo, almost as if it fitted with their image at the time the album/single was released. This is a feature that I would not suggest incorporating as the group and I are only producing one digi pack.

 

Theme:

The black and red theme stands out but almost indicates mystery suggesting conventions of rock. Furthermore a band your parents wouldn't want you listening to or purchasing their products.

 

Design:

The image of all the band members standing in the exact same position and all wearing a similar suit indicates the conventions of pop. I think its important for the group and I to ensure that the band do portray features of both rock and pop by trying to include similar features.

 

Sponsors:

This single/album does not include any sponsors but again the context of this album wouldn't have due to the lack of technology. In the 1960's buying vinyl would have been the only source of consuming products. Due to the advantages the internet has created today its essential that the group and I include sponsors such as iTunes.

 

Record Label:

This image of the single/album cover is limited as the back cover may feature the record label which is where the group and I would most likely place it.

 

Sizing hierarchy:

No elements of the sizing hierarchy occur as 'Kinks' is the only written writing which stands out due to it featuring alone. The 'Kinks' is put in huge writing standing out in order to get the name recognisable to audiences in order to purchase the product. Also the context is an issue as in the 1960's it was not essential to incorporate the single/album name on the cover (no written rules like there s today).