Textual Analysis - Single Cover (Preliminary piece)

In the last few weeks of AS media in the current group I'm in we made a practise music video in which we created a practise digi pack.

 

 

Analysis:

Typography:

 

As a group we considered our typography carefully by finding a font which was almost identically which matched the 'One Direction' font without copying it directly in order to avoid copyright infringement. The font used portrays conventions of a boy band which is relevant as The Kinks were a pop band but also rock which needs to be taken into consideration when typography is chosen. As The Kinks are a band from the 1960's era it might be worth finding typography which creates a convention from that era and not 2014.

 

Theme:

A black, white and red theme was used throughout the products we created in the practise piece (digi pack and magazine advertisement). As a group we have decided to stick to the black and white theme in order to create this 1960's era feel. We will add an additionally colour which hasn't been decided upon yet, possibly red again or maybe a medium blue. This theme will continue throughout the digi pack and website home page.

 

Design:

In the practise digi pack we created a design where the front cover of the single was a photo facing forward and the back single cover the exact photo but backwards. However, due to limited time to complete the task I, the idea did not get completed to the best of our abilities. For example, we had no other choice to take a photo on school premises which did not link to the genre of the song, (pop). We have decided to stick to this design for the single front and back cover for the A2 digi pack. As a group we really want to complete this design exactly how we want in relation to the codes and conventions of The kinks (pop/rock).  

 

Sponsors:

The iTunes logo features on virtually all albums/singles that get released, which acts as a way of advertising for the company (alternative way to purchase the product). We found that it was essential to incorporate the logo in our single back cover. This may again get incorporated but it may be important to consider alternative stores which may sponsor company's to feature on albums/singles, e.g. Spotify.

 

Record Label:

To avoid copyright infringement, we found an almost identical font to the record company's in order to include the record company's logo on the back cover, which is important as the record company own the band.  It is essential that the record label features on the single cover but due to The Kinks no longer being signed to a label and majority of their songs owned by Universal Music Group, it is an  important consideration  to take in to account if the single features it. An alternative would be whether the group and I decide to create our own music label.

 

Sizing hierarchy:

Sizing hierarchy is an important feature of the single as it portrays importance. We decided to make the band name/logo the biggest font size as this is what draws the attention of the audience in. The record label and single name would then follow as this is who the band are signed by, (the band promoting the label) and the name of the single which audiences will also be drawn too. The sizing hierarchy we used in the practise piece will most likely stay the same in the A2 single front/back cover.