Research Questionnaire

In order to create a music video that will be successful, I created a questionnaire (primary research) for the target audience to respond to and help me generate ideas.

1. How often do you watch music videos?

Not very often       Sometimes/Occasionally        Majority of my time

 

2. Do you prefer music videos with a narrative structure or without?

No narrative structure     Don't mind    With a narrative structure

 

3. How important do you find music videos for the purpose of promoting a song?

Not essential              Possibly essential             Extremely essential


4. Do you think a music video should present a relationship between visuals and lyrics? 

Not always necessary             Not too sure            Very necessary

 5. Do you think the artist of the song should feature in the music video?

No, not always             Doesn't matter to much            Yes, always

6. If you dislike a music video, does it put you off liking the song?

No                    Sometimes                          Yes, definitely

7. Any additional comments that you like or dislike about features of music videos?