Genre Characteristics– I would say that the genre characteristic in this
video definitely demonstrates pop music. This is because the artist ‘Bruno
Mars’ is the centre of attention which indicates he is the pop artist. Also the
5 dancers (monkeys) mimic his behaviour which furthermore supports that this is
his song and they are just an added element to the music video. The use of
masks may also suggest they are not a band and that this is a solo artist.
Relationship between
lyrics and visual – There is a narrative structure of the artist ‘Bruno
Mars’ lip singing to the song and describing what he would usually do on a lazy
day, (lip miming). The monkeys suggest connotations of being lazy and each
monkey is used to illustrate significant parts of being lazy or what you or the
artist would do on a lazy day. You get the impression this is what the artist
would usually do on a lazy day because the monkeys are all dresses similar to
the artist, representing key parts of his lazy personality. You get the
illustration through the relationship between lyrics and visual. For example
the lyrics “throw my hands in my pants”. This demonstrates what the monkeys are
doing.
Relationship between
music and visuals– You get a clear illustrated relationship between the
visual and music especially during the chorus “today I don’t feel like doing
anything (instrumental whistle)” the artist and dancers/monkeys move their
heads to the beat of the music.
Close- ups of the
artist and star images/motifs - You get many close ups and single shots of the artist ‘Bruno Mars’
which further indicates that he is the star within the video. This is
emphasised by the fact the dancers/monkeys are usually all in a shot together
which indicates they are not significant because they are not the star of the
video. Also all movement is associated around the artist which creates the idea
that he is in control over the lazy personalities.
Reference to the
notion of looking – There is one shot that indicates a reference to
voyeuristic treatment of the female body. The artist sings “Find a really
nice girl, have some really nice sexAnd
she's gonna scream outthis is great”. The link
to female voyeuristic treatment of the female body is when another male actor
mouths “She gonna scream out this is great” in a female voice.
Intertextual references- The artist makes an intertextual reference to a
TV channel (first TV channel broadcast purely music videos). “Click to MTV so they can
teach me how to dougie”.
Performance based,
narrative based or concept based? – This video follows a narrative because
each monkey portrays a particular personality of being lazy within an element
of the song. This links to a concept because monkeys have connotations of being
lazy which emphasises the meaning of the song .Also this video has an element
of performance because the artist is lip- syncing in the video and towards the
end plays the guitar along with the song which suggests an actual performance.
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