Distribution Process

The distribution process is where the song and music video get released and gets duplicated as it will be required from different companies such as MTV and Viva. The products will be advertised by events such as music festivals, interviews, the artist own website and companies such as YouTube and Vevo. The purpose of distribution is to get as many viewers as possible in order to make profit.

There are websites that are connected with music industries e.g.

 

 

Example of Distribution Company:

http://www.selectmusic.co.uk/


Select Music was founded in 1991 to distribute and market Marco Polo labels and Naxos in the UK. Over the years it has taken over 70 independent classic labels, supplying retail in the UK with over 17,000 live titles. It is established as largest and most successful independent classic distributor in the UK and in 2010 was named the Best Classical Distributor by the ICS (Independent Classical Specialists). Select also lead with distributing all the lager independent DVD labels such as, Arthaus, EuroArts, Major Entertainment and Opus.


http://www.properdistribution.com/

Proper distribution is the largest distributor in the UK and provides top quality distribution services to over 400 labels around the world, supplying UK retailers and exports. Proper Music were voted 'Distributor of The Year' at the Music Awards for two consecutive years (2009 and 2010).

 

Exhibition:

This stage is where the music video is broadcasted for worldwide viewers, where technical convergence has increasingly become a real advantage for music companies. Phones and iPod's have become more modernized, allowing access for people to download music and watch music videos. Individuals can now go onto YouTube and watch music videos which also shows advertisements for songs and other media products before the music video starts.

The music industry have benefited to web 2.0 because it is a useful resource for exhibiting music videos and many people now use social networking sites, such as Facebook and Twitter. A further benefit is how the internet has made it so individuals can download and watch various music videos on YouTube and other torrent sites. The advancement of the internet has allowed music videos to be shown to mass audiences which has increasingly allowed more and more advertisements to be used on certain websites. This is done when music company's know that a certain age group will be targeted by the advertisement in a way that will directly benefit that company.

The main purpose of music channels are to show music videos and new artists for audiences who do not have access tot he internet. Usually audiences watch music videos on TV passively, which subconsciously influences the target audience by music companies (linking to The Hypodermic Needle Model). Radios are also a source of exhibition, although they don't show the actual music video, they are able to play the song which acts as a source of advertisement.