Textual Analysis: The Kinks- Sunny Afternoon

I decided to use this video for a textual analysis as The Kinks do not have an existing music video for the song "All of The Day & All of The Night". By analysing this music video I have gained knowledge on what features might be included in the music video I create in a group and features that I did not like and will not consider.

Features to consider:

• Camera effect to give the music video a 1960's twist.
• The symbolic codes and conventions of the clothing the band members wore.
• The use of the instrument/performance within the video.
• Effects used in the post production process.

Features not to consider:

• Repetition of certain camera shots and movements.
• Notion of looking.