Why will the audience respond to the choosen song?

The Kinks - All of The Day & All of The Night

Just recently many a couple of The Kinks songs have featured in advertisements. This indicates that the audience will respond to the chosen song for the music video. Even more so at the fact 'All of The Day & All of the Night features in a H&M advert.

 

Although the lyrics of the song have been changed a little because of the female vocals this is a source of marketing for the song. Although audiences may respond passively to the advert, it is the song that will remain in their head. The song is from 1964 and the fact it is used on an advert in 2013 represents the popularity of the song but most of all that it is has a lot of potential for the target audience to respond to the music video.

 

 



 

To furthermore support the view that the target audience will respond to the music video would be how another recent advert, uses another Kinks song 'You Really Got Me'. As modern day adverts are using The Kinks songs suggests that there is an appeal for this style of niche music at the moment, therefore this is another reason as to why the audience should respond to the song chosen for the music video.